DARA – REAL ESTATE MARKETING COMPANY

COMPANY PROFILE

DARA is a Real Estate marketing company specializing in providing overall marketing services to construction companies and developers throughout Israel. The company has an innovative and unique concept, and serves as the marketing arm of the companies for the projects which it markets.

Dara has been providing its services to a group of leading real estate companies since 1996, and over the years it has gained extensive and varied experience in the field of residential construction, including the characterization and positioning of projects and actual marketing and sales of dozens of projects throughout Israel.

The company's unique set of services provides developers and construction companies with a professional and focused tool to attain marketing goals quickly and efficiently.

Dara is currently marketing approximately hundreds residential units in different projects throughout the country.

THE VISION

To be the leading and highest-quality marketing company in Israel.

THE RANGE OF SERVICES PROVIDED BY DARA

• Dara provides developers and construction companies with a comprehensive range of services relating to the management of marketing of projects.
• Market surveys and prior consultation on tenders.
• Advise regarding the mix of apartments and surfaces
• Characterize and position projects
• Planning accompaniment.
• Define marketing strategy
• Define advertising strategy
• Advice regarding pricelist and technical specifications and defining policy regarding campaigns and discounts.
• Manage the advertising and public relations budget, provide professional counsel regarding advertising
• Sales activities including signing of sales contracts where required.
• Produce routine monthly reports concerning sales office activities and effectiveness of the advertising campaign
• Organization of purchase groups.

THE MANAGERS